May 4-5 2008
Moscone Center
San Francisco, CA

User:ChristianBaudry

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Themes suggested:


Facebook applications: What works and what doesn't?

   * The purpose of the discussion is to have Facebook application developers share their experience.
   * How did they do to make their application viral?
   * What metrics do they use to monitor the success of their application?
   * What is their business model?
   * If they failed: why?

Presentations related to this theme:

   Social Media Optimization  [1]
   Start up metrics 101  [2]
   Measuring value from Social Media  [3]
   Business models on Facebook   [4]   
   Facebook application marketing  [5]
   Facebook mobile   [6]
   The mobile startup eco-system   [7]


Web 2.0 and the advertising business model

   * The discussion is about how websites can monetize their activity by placing advertisement on their pages.
   * Google adsense seems to provide little money for sites not having a huge traffic. A lot of Web 2.0 applications or websites are too specialized to get huge traffic. What are the other options?
   * How to get in touch with advertisers? How to catch their interest? How to contact them?
   * Is it different for video ads?
   * What role do intermediaries play?
   * Hopefully advertisers and communication agencies will be there and will provide their perspective. 

Presentations related to this theme:

   Web 2.0 Business Models  [8]
   Web 2.0 Paradigm and Business Strategy   [9]
   Advertising in the digital age  [10]
   Social media and advertising   [11]
   Digital advertising before and after 2008   [12]
   The business of Web 2.0 [13]
   Mobile advertising overview   [14]
   An insight into mobile advertising [15]
   Interesting links to 76 advertising and marketing companies in the Internet Business category from tradeVibes:  [16]  


Web 2.0 as an enabler for non-profit activities

   * Networking, sharing ideas, building on each other's ideas, having thousands of people in different countries or continents able to interact and create together, all this enables non-profits to accomplish their purpose differently.
   * How can Web 2.0 be the foundation of eco-systems where "receivers" and "givers" go beyond these categories and where receivers give and givers receive? An ongoing example can be presented.
   * The purpose of the discussion is to see how non-profits take - or could take - advantage of Web 2.0.


Presentations related to this theme:

   5 Ways every non-profits should use the Internet  [17]
   Social media for non profits: Tapping into the motivation of the people to change the world around us  [18]
   Fundraising 2.0 - 10 strategies to try  [19]
   Philanthropy 2.0 - More than an opportunity for raising funds, social media provides a new way to involve constituents   [20]


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