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Contents 1 Alpha or Beta: Overcoming the Cold Start 1.1 Session Notes 1.1.1 RyanTharp 1.1.2 JoelFan

Alpha or Beta: Overcoming the Cold Start

Startup Camp 5: San Francisco, May 4-5, 2008

Session Notes

If you contributed to this discussion, feel free to add your thoughts and notes below.

RyanTharp

• Milestones 0->1->1k->10k->50k users
• After 50,000 users, the network effort happens (the network grows itself)
• One example, cost $2500 on adwords + iphone free raffle + Email marketing campaign + Commission Junction for first 2,500 users
• AV testing - Different assets to measure asset performance

JoelFan

• Thank you all for participating in this session. I've posted a summary on my blog at blog.kickfly.com . It contains many tips from the participants, that have been used to drive traffic starting from zero (0) users to several thousand. This is something that all consumer-facing Web startups face - the cold start.

Please feel free to add comments if I've missed anything..

Thank you also to: Mary T. at foldier.com, and Lee at theworldis.com. They gave many helpful suggestions.